Meet catherine bloom

Bloom's Room -- the second-floor heart of enterprise for Neiman Marcus personal shopper extraordinaire Catherine Bloom -- may be the best-kept fashion secret in Beverly Hills. An elite group of style-wise international clients, including name Hollywood stars and executives, rely on Catherine's impeccable eye and styling talents to discover what's next for their closets and to check any gifts off their lists. 

“My clients' well-honed lives demand a level of taste and style, but they’re too busy to think about it," says Bloom. "That’s where I come in. They need to stand out, reinvent, and lead--while looking like they aren’t trying. They have to be flawless.”

At the tender age of 12, Catherine began pulling together outfits for her mother and grandmothers in her hometown of Seattle. At the same time, they underlined to her the importance of style, etiquette, décor, and design.

"When I was a teenager, everyone my age had a bedroom poster of a rock band," says Bloom.  "My poster was Halston.”

When she was 18, Catherine moved to Los Angeles to study at the Fashion Institute of Design & Merchandising (FID) and began working part-time at Neiman Marcus in Beverly Hills. The luxury store quickly discovered her exceptional talent for dressing their discerning clientele.  A lifelong partnership with the legendary retailer was born. Bloom's Room, now extending into six styling suites, is stocked with exquisite and often exclusive fashion finds hand-curated by Catherine during her extensive global travels.  A trendsetter and trusted adviser to clients and emerging fashion brands alike, Catherine has an advanced fashion IQ that sets a high bar from soirée to sidewalk. Privy to her own buys, Catherine meets directly with emerging designers, often before they show their collections on the catwalk.  Tapping into her preferences, Neiman Marcus follows Catherine's lead by picking up labels that are moving particularly well with her cutting-edge clientele. Catherine's philosophy is driven by imagination and exploration. Her process takes clients on a journey to discover who they are -- and who they can become -- by dressing well.

“There’s a power in dressing well," says Bloom. "You can make a statement or create a mystique through clothing. My clients come to me with a need and we find ways to enhance their lives, push boundaries, and let them shine."